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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process accepts input (cells) and outputs one combined cell? The customer specifies in this process which input cells are to be included (IDs within the cells will be retained), and which cells are to be excluded (IDs within the cells will be excluded or suppressed)

A) Audience
B) Merge
C) Sample
D) Segment

2. In Unica Campaign, a customer creates a Segment called Loyal Core. Where does the customer need to navigate to in order to view the Segment details?

A) Go to Campaign > Segments >
B) Go to Campaign > Sessions
C) Go to Campaign > Summary
D) Go to Campaign > Offers

3. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Segmentation
B) Filtering
C) Mapping
D) Switching

4. In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

A) Process has not been run.
B) Process ran and has an error.
C) Process is not fully configured.
D) Process is currently running.

5. When working with Unica Campaign Response History Administration, what is a key step before beginning the work?

A) Define audience levels.
B) Configure table mappings.
C) Configure response processes.
D) Configure audience process.

Solutions: