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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

A) When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
B) Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
C) Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
D) Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

2. Which coding practice should you use when coding responsive design email messages?

A) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
B) Use background images freely; they will just not display if not supported on some platforms.
C) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

3. Which three precautions should you take before deciding to delete a column from a Responsys data source? (Choose three.)

A) Check to see whether the data column is being used by the customer for external analytics purposes.
B) Ensure that there are no active campaigns referencing the column to be deleted.
C) Check to make sure there are no forms referencing the column.
D) Ensure that there are no Connect jobs updating the column to be deleted.

4. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
C) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
D) It is not possible to store an Entry Tracking variable in a PET table.

5. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
B) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

Solutions: