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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A. CPC
B. Brand Lift
C. Reach
D. CPM
E. Frequency

Question 2

You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
B. You should hide the current post and post a new video with the new titles.
C. You should change the title so that it does not require people to like your client's Fan Page.
D. You should just change the image in the current post on your Fan Page and re-activate the ad.

Question 3

An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A. Your InitiateCheckout audience should exclude the core audiences.
B. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
C. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
D. The ad set running the purchase event should exclude all purchase events from last 30 days.
E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

Question 4

You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A. Video Views Objective
B. Video Engagement
C. Brand Awareness Objective
D. Reach objective
E. Video Completion Objective

Question 5

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Select video views objective in order to run on both placements.
B. Select reach objective to optimize delivery.
C. Make sure video has sound
D. Shorten the video length to 15 seconds in order to run both placements.
E. Shorten the video length to 20 seconds in order to run on both placements.
F. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

Solutions: