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Reference: https://learning.adobe.com/content/dam/adls/certification/samples/en/AD0-E202-AnalyticsBusinessPractitioner-ExamGuide-v1.pdf

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1: Business Analysis (25%)

• Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
• Identify conversion funnels
• Understand outliers and anomalies in reports
• Analyze report data to summarize and draw conclusions
• Analyze data to answer business questions and recommend new optimization hypotheses
• Interpret Solution Design Reference (SDR) to determine what data is available in reports

2: Reporting and Dashboarding for Projects (25%)

• Apply the process to configure projects using the most appropriate tool(s)
• Compare fallout and flow visualization and appropriate variable types for reporting
• Apply the process to lookup the dimensions/components
• Apply the process to set Alerts
• Given a scenario, determine the appropriate item to use
• Apply the process to schedule Projects, Report Builder and Data Warehouse
• Apply the process to create a visualization
• Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups

3: Segmentation and Calculated Metrics (25%)

• Determine Metric Types 4: General Tool Knowledge and Troubleshooting (15%)

• Apply the process to share segments with others in the organization

• Apply the process to generate calculated and/or segmented metrics

• Determine how to bring data in and out of Adobe Analytics

• Apply segments to Projects and Components

• Define different types of dimensions and parameters existing in Adobe Analytics

• Analyze reports and identify data quality issues

• Compare segments

• Apply the process to configure Report Builder

• Determine how to develop and configure segments

5: Administration (10%)

• Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
• Understand Report Suite Admin Console Settings
• Apply the process to configure a virtual report suite based upon an existing segment
• Identify information from marketing URLs
• Apply the process to configure Classification Importer and Rule Builder

Adobe AD0-E202 Exam Syllabus Topics: