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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Recreate the calculated metric using campaign event types.
B) Map the correct campaign events to the revenue metric.
C) Apply a fallback metric for revenue tracking.
D) Enable cross-channel campaign tracking.

2. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Text
B) Flowchart Visualization
C) Summary Number
D) Summary Change

3. In order to perform a non-time based calculated Cohort Analysis report, which Cohort inclusion setting criteria should you select?
Response:

A) Custom Dimension Cohort
B) Rolling Calculation
C) Latency Table
D) Conversion Metric Cohort

4. Which distribution method should be used to send project reports via email in Adobe CJA?
Response:

A) Report Scheduler
B) Campaign Delivery Module
C) Data Export Service
D) Email Distribution Channel

5. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

Solutions: