Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional

  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Aug 07, 2026     Q & A: 64 Questions and Answers

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Salesforce AP-215 Exam Syllabus Topics:

SectionObjectives
Topic 1: Marketing Intelligence Platform Fundamentals- Platform Overview
  • 1. Key features and capabilities
  • 2. Marketing Cloud Intelligence (formerly Datorama) overview
- Administration and Security
  • 1. Workspace and account settings
  • 2. User management and permissions
Topic 2: Reports and Activation- Data Export
  • 1. Exporting data and insights
  • 2. Integration with external tools
- Report Types
  • 1. Standard and custom reports
  • 2. Report scheduling
Topic 3: Data Harmonization and Data Model- Dimensions and Measures
  • 1. Calculated measurements
  • 2. Creating and managing dimensions
  • 3. Creating and managing measures (KPIs)
- Parent-Child Data Streams
  • 1. Override Media Buy Hierarchies
  • 2. Data Update Permissions
  • 3. Linking data streams
- Data Classification
  • 1. Attribute classification
  • 2. Hierarchy management
Topic 4: Data Visualization and Dashboards- Filters and Drill-Downs
  • 1. Drill-down configuration
  • 2. Global and local filters
- Calculated Measurements
  • 1. Formulas and functions
  • 2. Creating custom calculations
- Dashboard Design
  • 1. KPI widgets and chart types
  • 2. Building dashboards
Topic 5: Data Integration and Configuration- Data Mapping
  • 1. Mapping fields from source files
  • 2. Data model configuration
- Data Stream Types
  • 1. Understanding different data stream types
  • 2. Configuring data source properties
- Data Ingestion
  • 1. Scheduling and refresh settings
  • 2. File upload and API data sources

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.
The source file that was ingested can be seen below:

The number of rows added to this data stream is 3. What could have led to this discrepancy?

A) All fields are mapped except for the Media Buy Key.
B) All fields are mapped except for the Media Buy Name.
C) All fields are mapped except for the Campaign Key
D) All fields are mapped except for the Creative Name


2. Which three entities and/or functions can be used in an expression when building a calculated dimension?

A) The EXTRACT function
B) The VLOOKUP function
C) Calculated dimensions
D) Mapped measurements
E) Mapped dimensions


3. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
How should the "Override Media Buy Hierarchies" checkbox be set in order to meet the client's requirements?

A) It should be checked in Data Stream A
B) It should be checked in Data Stream B
C) It should not be checked in any of the three Data Streams.
D) It should be checked in Data Stream C


4. A client has integrated the following files:
File A:

File B:

The client would like to link the two files in order to view the two KPIs ('Tasks Completed' and 'Tasks Assigned) alongside 'Employee Name' and/or
'Squad'.
The client set the following properties:
+ File A is set as the Parent data stream
* Both files were uploaded to a generic data stream type.
* Override Media Buy Hierarchies is checked for file A.
* The 'Data Updates Permissions' set for file B is 'Update Attributes and Hierarchy'.
When filtering on the entire date range (1-30/8), and querying employee ID, Name and Squad with the two measurements - what will the result look like?

A)

B)

C)

D)


5. An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client.
The source file that was ingested can be seen below:

The client performed the below standard mapping:

As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign).
For QA purposes, you have queried a pivot table, with the following fields:
* Media Buy Key
* Media Buy Name
* In View Impressions
The final pivot is presented below:

A) An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute.
B) A Harmonized dimension was created via a pattern over the Creative Name.
C) An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute.
D) A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)


Solutions:

Question # 1
Answer: C
Question # 2
Answer: A,D,E
Question # 3
Answer: D
Question # 4
Answer: A
Question # 5
Answer: A

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