DMI CDMS-SMM4.0 : Certified Digital Marketing Specialist - Social Media Marketing

  • Exam Code: CDMS-SMM4.0
  • Exam Name: Certified Digital Marketing Specialist - Social Media Marketing
  • Updated: Sep 07, 2026     Q & A: 0 Questions and Answers

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DMI CDMS-SMM4.0 Exam Syllabus Topics:

SectionObjectives
Community Management- Audience Engagement
  • 1. Brand Advocacy
  • 2. Customer Interaction
  • 3. Community Building
  • 4. Reputation Management
AI-Powered Social Strategy- Strategic Planning
  • 1. AI-Enhanced Campaign Optimization
  • 2. Risk and Governance
  • 3. Budget Management
  • 4. Media Planning
  • 5. Goal Setting
Social Commerce and Affiliate Marketing- Revenue Generation
  • 1. Affiliate Programs
  • 2. Performance-Based Marketing
  • 3. Social Commerce Stores
  • 4. Influencer Partnerships
YouTube and Social Video- Video Marketing
  • 1. Video Advertising
  • 2. Video Analytics
  • 3. Channel Management
  • 4. Video Strategy
TikTok Marketing- Short-Form Video Marketing
  • 1. TikTok Content Strategy
  • 2. Creator Partnerships
  • 3. Paid Advertising
  • 4. Community Engagement
LinkedIn Marketing- Professional Social Networks
  • 1. Lead Generation
  • 2. LinkedIn Advertising
  • 3. Thought Leadership
  • 4. B2B Marketing
AI-Powered Social Research- Audience and Consumer Insights
  • 1. Trend Analysis
  • 2. AI-Assisted Research
  • 3. Social Listening
  • 4. Persona Development
  • 5. Market Research
Measurement and Analytics- Performance Evaluation
  • 1. Attribution Analysis
  • 2. KPIs and Metrics
  • 3. Campaign Reporting
  • 4. ROI Measurement
AI-Powered Social Content- Content Strategy and Creation
  • 1. Storytelling
  • 2. Content Formats
  • 3. Influencer Content
  • 4. AI Content Creation Tools
  • 5. Content Planning
Facebook, Instagram, WhatsApp and Threads- Meta Platform Marketing
  • 1. Audience Targeting
  • 2. Campaign Optimization
  • 3. Account Management
  • 4. Paid Campaign Management
  • 5. Organic Content Strategy

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