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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Journeys | - Journey Builder fundamentals - Automation Studio workflows |
| Email Marketing Fundamentals | - Subscriber and list management - Email send types and delivery basics - Email content creation with Content Builder |
| Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Tracking and Reporting | - Email tracking and performance metrics - Campaign reporting and insights |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A) Engagement Split
B) Scoring Split
C) Frequency Split
2. A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A) The send exceeded the maximum test send threshold.
B) A subscriber was not selected in the Subscriber Preview tab.
C) Test sends are rot recorded on the Send Log Data Extension.
3. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
A) Engagement Split
B) Wait Until Activity
C) Einstein STO Activity
4. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?
A) Web Conversion
B) Manual Engagement
C) Email Engagement
5. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?
A) Add an Auto-Suppression list to the default sender profile.
B) Configure Auto-Suppression list for the Commercial classification.
C) Add subscribers to the Account opt-out list.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B |




