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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analysis and Reporting | - Performance Measurement
|
| Sending | - Email Delivery
|
| Content | - Content Builder
|
| Automation | - Marketing Automation
|
| Data | - Lists and Data Extensions
|
| Testing and Validation | - Quality Assurance
|
| Segmentation | - Audience Segmentation
|
| Templates and Email Creation | - Template Management
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
Which data model should be used to create a Group?
A. Active Audiences
B. Data Extensions
C. Data Filters
D. Lists
Question 2
A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and If this correlates to the version that receives the most clicks.
Which two A/B test options should be used? Choose 2 answers
A. The system automatically sends the winning version to the remainder audience.
B. The test administrator selects the desired audience test segment sizes.
C. The test administrator chooses which subscribers to place in each audience.
D. The test administrator manually selects the version to send to the remainder.
Question 3
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
A. Cut content to make the message fit above the fold.
B. Keep copy simple and direct.
C. Stack the content in a single column.
D. Use image-based text for hero graphics.
E. Design with the most important content at the top.
Question 4
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
B. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Question 5
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?
A. Create from a Filtered Data Extension
B. Create from New
C. Create from Existing
D. Create from Template
Solutions:
| Question 1 Answer: D | Question 2 Answer: A,B | Question 3 Answer: B,C,E | Question 4 Answer: B | Question 5 Answer: C |




