IBM M2090-618 : IBM Business Analytics Midmarket Foundational Sales Mastery Test v2

  • Exam Code: M2090-618
  • Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
  • Updated: Sep 03, 2026     Q & A: 41 Questions and Answers

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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
Midmarket Positioning and Sales Approach- IBM sales methodology and solution positioning
- Understanding midmarket customer needs and buying drivers
IBM Analytics Solutions Overview- IBM SPSS and predictive analytics basics
- IBM Planning Analytics overview
- IBM Cognos Analytics overview and capabilities
IBM Business Analytics Portfolio Overview- Key value propositions of IBM Business Analytics solutions
- IBM analytics and data platform overview for midmarket customers
Customer Use Cases and Value Messaging- Reporting, dashboarding, and business intelligence use cases
- Forecasting and planning scenarios for midmarket organizations
Competitive Positioning- Differentiation of IBM analytics vs competing BI platforms
- Common objection handling scenarios

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

A. IBM Cognos Controller Express
B. IBM Cognos Express
C. IBM Cognos Disclosure Management Express
D. IBM SPSS Statistics


Question 2

A Midmarket customer has a requirement for reporting and budgeting. What connector would you offer?

A. IBM Cognos Express Connector
B. IBM Cognos Express Business Intelligence Connector and IBM Cognos Express Performance Management Connector
C. IBM Cognos Express Performance Management Connector
D. IBM Cognos Express Business Intelligence Connector


Question 3

An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?

A. IBM SPSS Modeler
B. IBM Cognos Disclosure Management Express
C. IBM Cognos Express Business Intelligence
D. IBM Cognos Insight


Question 4

What are the 4 (four) trends shaping the way we live, work and interact?

A. Social, Mobile, Data, Cloud
B. Data. Security. Cloud. Social
C. Cloud. Mobile, Security, Data
D. Mobile, Social. Data. Storage


Question 5

At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?

A. IBM Cognos Express Connector and one of the user roles
B. IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
C. IBM Cognos Express Administrator
D. IBM Cognos Express Administrator and an IBM Cognos Express Connector


Solutions:

Question 1
Answer: B
Question 2
Answer: B
Question 3
Answer: C
Question 4
Answer: A
Question 5
Answer: A

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