Microsoft MB-260 : Microsoft Customer Data Platform Specialist

  • Exam Code: MB-260
  • Exam Name: Microsoft Customer Data Platform Specialist
  • Updated: Aug 09, 2026     Q & A: 120 Questions and Answers

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About Prep4sures Microsoft MB-260 Exam

There are the prerequisites to take the Microsoft MB-260 Certification Exam

Applicants who want to take the MB-260 Exam must have experience in the area of Customer Experience Management and Dynamics 365. Moreover, the applicants should have the experience of working in the area of Customer Experience Management and Dynamics 365. The service professional candidate should have knowledge of Customer Insights and the additional Dynamics 365 apps. You can use the MB-260 Dumps for your preparation.

Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260

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Here are the topics of the Microsoft MB-260 Certification Exam

MB-260 Dumps cover the Microsoft MB-260 Certification Exam:

  • Implement AI predictions in Customer Insights: 15%

  • Design Customer Insights solutions: 10%

  • Ingest data into Customer Insights: 15%

  • Administer Customer Insights: 10%

  • Configure measures and segments: 15%

  • Create customer profiles by unifying data: 20%

  • Configure third-party connections: 15%

Microsoft MB-260 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Administer Customer Insights - Data5-10%- Ensure data privacy and consent
- Manage environment settings
- Apply security and compliance policies
- Monitor data refreshes
Topic 2: Ingest data into Customer Insights - Data10-15%- Transform and cleanse data
  • 1. Use Power Query for data shaping
    • 2. Configure incremental refreshes
      - Connect to data sources
      • 1. Dataverse, Azure, and Common Data Model
        • 2. Managed vs customer-owned data lake
          Topic 3: Create customer profiles through data unification35-40%- Manage relationships and activities
          - Verify unified profiles
          - Define match rules
          - Configure merge policies
          Topic 4: Design Dynamics 365 Customer Insights - Data solutions5-10%- Describe functionality and components
          • 1. B2C vs B2B profile differences
            • 2. API and use cases overview
              • 3. Near real-time updates support
                • 4. Microsoft Fabric integration
                  Topic 5: Implement AI predictions5-10%- Configure built-in models
                  • 1. Product recommendations
                    • 2. Churn prediction
                      • 3. Sentiment analysis
                        • 4. Customer lifetime value
                          - Integrate custom Azure ML models
                          Topic 6: Configure third-party connections and exports5-10%- Set up data destinations
                          - Integrate with Dynamics 365 apps
                          - Export data to external systems
                          Topic 7: Configure measures and segments15-20%- Apply filters and conditions
                          - Create and manage measures
                          - Define segment logic

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