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DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Marketing Strategy & Planning | 20% | - Role of mobile in integrated marketing - Strategy development & goal setting - Mobile consumer behavior & journey mapping |
| Topic 2: Mobile Analytics, Measurement & Compliance | 13% | - Tracking tools & reporting - Data privacy, GDPR & regulatory rules - Key mobile KPIs & metrics |
| Topic 3: Mobile Commerce & Apps | 12% | - Mobile commerce & payment solutions - App store optimization (ASO) - App marketing, acquisition & retention |
| Topic 4: Mobile Advertising & Paid Media | 22% | - Search, display & social mobile ads - In-app advertising & formats - Targeting, bidding & campaign optimization |
| Topic 5: Mobile Website & User Experience | 18% | - Page speed & technical performance - Mobile UX/UI best practices - Responsive design & mobile optimization |
| Topic 6: Mobile Messaging & Communication | 15% | - Push notifications & in-app messaging - Mobile email optimization - SMS & MMS marketing |




