Pegasystems PEGAPCMC80V1_2019 : Pega Certified Marketing Consultant (PCMC) 80V1 2019

  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Sep 03, 2026     Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Journeys and Marketing Operations- Journey Design
  • 1. Customer journey orchestration
  • 2. Performance monitoring
  • 3. Marketing operations management
Topic 2: Customer Actions and Treatments- Offer and Action Management
  • 1. Multichannel offer presentation
  • 2. Define and manage customer actions
  • 3. Treatment design and execution
Topic 3: Decision Strategies and Analytics- Decisioning
  • 1. Marketing optimization
  • 2. Predictive analytics
  • 3. Decision strategies
  • 4. Adaptive models
Topic 4: Contact Policies and Arbitration- Offer Prioritization
  • 1. Business levers and arbitration
  • 2. Contact limits
  • 3. Action prioritization
  • 4. Volume constraints
Topic 5: Next-Best-Action and Customer Engagement Fundamentals- One-to-one customer engagement
  • 1. Customer-centric marketing concepts
  • 2. Next-Best-Action framework
Topic 6: Campaign and Channel Management- Outbound and Inbound Marketing
  • 1. Email campaigns
  • 2. Web and mobile channels
  • 3. Real-time interaction management
Topic 7: Engagement Policies and Eligibility- Customer Qualification
  • 1. Suitability and engagement policies
  • 2. Applicability criteria
  • 3. Eligibility rules

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