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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Installation and Upgrade | 13% | - Install Marketing Platform and Campaign - Distributed environment deployment - Upgrade procedures and migration |
| Functionality and Flowchart Development | 31% | - Flowchart creation and process boxes - Scheduling and automation - Offer management and contact history - Campaign execution and reporting |
| Architecture | 13% | - Database and data structure design - Hardware and software requirements - Unica Campaign components and architecture |
| Configuration and Customization | 30% | - Security and permission management - Data source and audience level setup - System configuration and settings - Macros, variables, derived fields and triggers |
| Troubleshooting and Performance Tuning | 13% | - Performance optimization - Maintenance utilities - Log analysis and error resolution |
IBM Unica Campaign V8.5 Sample Questions:
Question 1
A customer is using LDAP and when they synchronize the users they receive an error message on the screen. Which log file would allow the user to capture more detailed logging for this event?
A. specific log configured under Settings > Configuration --> Platform > security > ldapSynchronization
B. platform.log
C. ac_web.log
D. ac_sess.log
Question 2
In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.
Ideally which step should be executed to get the task done?
A. Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B. Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
C. Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D. Alter the table to add a new column with the required logic.
Question 3
Does Unica Campaign take advantage of clustering? A specialist has deployed Unica Marketing Platform in a cluster and now would like to deploy Campaign in cluster. Will this work?
A. Yes, it is fully supported.
B. Yes, but only if load balancing was used in front of the cluster managed server.
C. No, it is not supported.
D. Yes, but only after turning on the sticky bit from the web application server.
Question 4
A user is configuring a response flowchart for campaign where it has collected all its responses and their attributes in a single table for logging to response history. What table methodology would satisfy the above condition?
A. General Table
B. Dimension Table
C. Action Table
D. Base Record Table
Question 5
A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A. Incorrect audience level has been chosen for the Customer_master table.
B. The Select process was not configured properly.
C. The table mapping of Customer_master are out-of-date.
D. Global suppression.
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: C | Question 5 Answer: D |




