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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Management Foundations | - Category management principles and framework
|
| Topic 2: Data and Analytics | - Retail and shopper data analysis
|
| Topic 3: Shopper and Retail Insights | - Behavioral and shopper analytics
|
| Topic 4: Category Strategy Development | - Strategic category planning
|
| Topic 5: Execution and Business Planning | - Category execution and collaboration
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
How does reducing the SKU count impact labor and operating expenses (OPEX)?
- A. It increases the complexity of inventory management, raising labor costs.
- B. It primarily increases customer satisfaction without affecting labor or OPEX.
- C. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
- D. It has no impact on labor or operating expenses
Correct Answer: C 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
Which factor primarily influences how much room is available for a retail assortment?
- A. The number of shoppers that purchase the category.
- B. Days of supply and case pack requirements.
- C. Shopper preferences and trends.
- D. The number of SKUs in the product mix.
Correct Answer: B 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
The best Predictive Analytic tools use which of the following? Select the best answer.
- A. Historical Data and Statistical Models
- B. Historical Data, Statistical Models and Machine Learning
- C. Statistical Models and Machine Learning
- D. Historical Data and Machine Learning
Correct Answer: B 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
Which of the following most accurately describes incremental contribution?
- A. The additional category volume from adding a particular item.
- B. None of these describe incremental contribution.
- C. The volume to be expected when adding an item to a category.
- D. The additional item volume realized from the addition of an item.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?
- A. The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
- B. The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
- C. The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity. - D. The Snack Category is 5.0 points behind the Total Store.
Correct Answer: C 🗳️
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