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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Lead Management | 24% | - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin |
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings |
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers |
| Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, activity and rule
- B. Trigger, activity and check
- C. Trigger, listen and check
- D. Trigger, action and rule
Correct Answer: D π³οΈ
Administrators can reset passwords for users
- A. False
- B. True
Correct Answer: B π³οΈ
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Export existing custom field mappings to import desired fields into Account A.
- B. Include prospect activity history from Account B in their prospect import if they want to retain it.
- C. Manually rebuild any automations built in Account B in Account A.
- D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Correct Answer: C π³οΈ
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
Which are Actions Available with Salesforce Connector (Choose three)
- A. Create a Salesforce event
- B. Add to Salesforce campaign
- C. Assign prospect to queue
- D. Delete a Salesforce task
- E. Assign prospect via Salesforce active assignment rule
Correct Answer: B,C,E π³οΈ
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?
- A. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
- B. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
- C. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
- D. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
Correct Answer: B π³οΈ
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