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How to study the Salesforce Marketing cloud email specialist Exam
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Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Build relational data models.
- Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
- Build complex email automations.
- Send emails using email application sending methods.
- Create reports of email tracking data.
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
NEW QUESTION 88
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Triggered Emails
- B. Automation Studio
- C. Playbooks/Journey builder
- D. Guided Send
Answer: C
NEW QUESTION 89
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Data Filter
- B. Synchronized Data
- C. Filter Activity
- D. Query Activity
Answer: A
NEW QUESTION 90
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would be used to specify which IP address is used for retail vs. corporate?
- A. Send Classification
- B. Send Definition
- C. Sender Profile
- D. Delivery Profile
Answer: D
NEW QUESTION 91
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?
- A. Create a file drop automation to initiate when the store's data extension is updated via import.
- B. Create a scheduled automation to import the file on a recurring basis with store information.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create an automation to begin when information changes on a store object using a workflow rule.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 92
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. List Attributes
- B. Email Address
- C. Data Extension Fields
- D. Order History
Answer: A,B
NEW QUESTION 93
NTO wants to import a file with column names that do not match the field into a data extension what steps is needed to align the file data to the filed names in the data extension
- A. select the delimiting characters
- B. Map the attributes in the file
- C. name the new import definition
- D. Choose the appropriate data format
Answer: B
NEW QUESTION 94
A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)
- A. Profile Center URL
- B. Physical Mailing Address
- C. Company Website URL
- D. Terms and Conditions Policy
Answer: D
NEW QUESTION 95
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Use subscriber data to dynamically populate email content.
- B. Send generic content to appeal to all audiences.
- C. Send multiple emails a day to keep the brand top of mind.
- D. Set cadence expectations up front with subscribers.
Answer: A,D
NEW QUESTION 96
Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?
- A. Active Audiences
- B. Lists
- C. Data Extensions
- D. Lists and Data Extensions
Answer: C
NEW QUESTION 97
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.
- A. The email will be sent to the email address stored on Data Extension
- B. The email will be sent to the field marked as the Primary Key
- C. The email will be sent to the subscriber Key on All Subscribers List
- D. The email will be sent to the email address stored on All Subscriber Lists
Answer: D
NEW QUESTION 98
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
- A. Promote content on social channels that requests an email address
- B. Send unsolicited requests on Twitter to sign up for email
- C. Provide and opt-in checkbox on the mobile app registration form
- D. Search Facebook fans' profiles for mail addresses
Answer: A,C
NEW QUESTION 99
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
- B. Create a test data extension with all possible content variations and send a test email to that data extension.
- C. Create a test list with all possible content variations and send test emails to that list.
- D. Create an automation with a send activity that deploys test emails to a test data extension.
Answer: B
NEW QUESTION 100
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Filtered Publication List
- B. Measure
- C. Data Filter
- D. Filtered Data Extension
Answer: A
NEW QUESTION 101
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
- A. Drip campaigns
- B. Capture from Facebook
- C. Sales associate request during check out.
- D. Paid Mobile Ads
- E. Authenticate email
Answer: B,C,D
NEW QUESTION 102
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview 'myTestData.'"
- B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- C. Create a Test data extension that contains the five content variations the two team members need to validate.
- D. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
Answer: B
NEW QUESTION 103
The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
- A. Automation Studio
- B. Data Extract Activity
- C. Playbooks
- D. Filter Activity
Answer: B
NEW QUESTION 104
A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
- A. Include the mailing address of the sender.
- B. Include a phone number to call.
- C. Ensure an opt-out link is present.
- D. State why the subscriber is receiving the email
Answer: A,C
NEW QUESTION 105
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Triggered Send
- B. Send Email Activity
- C. Recurring Send Schedule via Guided Send
- D. Send Flow
Answer: A
NEW QUESTION 106
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