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Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 13
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Average Order Value (AOV)
- C. Revenue Per Visitor (RPV)
Answer: C
NEW QUESTION 14
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- C. Be less specific with the change: do not list the decrease in the exact number of form fields.
Answer: B
NEW QUESTION 15
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Do nothing. Auto-allocate will do this.
Answer: B
NEW QUESTION 16
The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer?
- A. Ask the development team to add the code to the CSS of the site.
- B. Copy and paste the code snippets into the CSS Editor.
- C. Copy the values from the code snippets and paste them into the layout panel.
Answer: C
NEW QUESTION 17
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. It depends on the metrics
- B. Activity Conversion
- C. Activity Entry
Answer: A
NEW QUESTION 18
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Experiences
- B. Targeting
- C. Goals & Settings
Answer: C
NEW QUESTION 19
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
- B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- C. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
Answer: C
NEW QUESTION 20
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Increase the number of combinations of offers and the number of locations.
- B. Reduce the number of combinations of offers and the number of locations.
- C. Increase the duration of the test.
- D. Reduce the duration of the test.
Answer: B,C
NEW QUESTION 21
The optimization team has deactivated a test and wants to analyze the results. After navigating to the reporting interface, they notice that they cannot see any data m the report. The team can confirm that the experiences were successfully delivered to users.
What is a likely cause of this problem?
- A. When configuring the activity, the team selected the do not record data' setting.
- B. The incorrect environment (host group) is selected by default.
- C. The user does not have Editor access and therefore cannot view reports.
Answer: A
NEW QUESTION 22
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION 23
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 24
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B.
What could be the reason?
- A. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
- B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
- C. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
Answer: C
NEW QUESTION 25
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 26
In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?
- A. An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
- B. The audience requirement cannot be met using pre-built audiences in Adobe Target.
- C. Visitor data collected before the Target Activity runs are required for audience targeting.
Answer: B
NEW QUESTION 27
An A/B test was conducted to test different variations of copy on the homepage. During the analysis of the results, it was identified that different copy resonated better with different audiences.
Which activity type should an Adobe Target Business Practitioner recommend using to ensure that the most effective copy is displayed to the right audience?
- A. Recommendations
- B. Multivariate Test
- C. Experience Targeting
Answer: C
NEW QUESTION 28
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Thank You pages visited.
- B. Increase 'SALE" link clicks.
- C. Increase Revenue Per Visitor (RPV).
Answer: C
NEW QUESTION 29
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. An A/B test using auto-allocate
- B. Automated Personalization
- C. Experience Targeting
Answer: A
NEW QUESTION 30
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. The test needs more time to reach a conclusion.
- B. The test needs to be repeated with a different Experience B.
- C. Experience B is the winner at just 0.6%.
Answer: B
NEW QUESTION 31
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