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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:
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NEW QUESTION # 52
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
NEW QUESTION # 53
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Data aggregation
- B. Orchestration
- C. Unified customer profile
Answer: B,C
NEW QUESTION # 54
Where would you set a threshold limit in social studio
- A. column in engage
- B. workspace settings
- C. tab in engage
- D. enterprise admin settings
Answer: A
NEW QUESTION # 55
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers
- A. EMI detects anomalies and unexpectedly low or high values and generates insights
- B. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
- C. EMI detects how quickly the message was read
- D. EMI analyzes both batch and journey builder sends
- E. EMI pre-determines the percentage of subscribers that will unsubscribe
Answer: A,D,E
NEW QUESTION # 56
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. Biweekly
- B. daily
- C. monthly
- D. hourly
Answer: A
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 57
Select features Einstein content selection, Select 2
- A. Content selection based on business rules
- B. Uses open time email content
Answer: A,B
Explanation:
* Einstein Content Selection Key Features:
A . Uses open time email content: This is a core aspect of Einstein Content Selection. It selects and inserts content into emails at the time the subscriber opens the email, rather than at the time of send. This allows for highly personalized and up-to-date content.
B . Content selection based on business rules: You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
Fallback Rules: Specifying default content to use if no personalized content is available.
Exclusion/Fatigue Rules: Preventing certain content from being shown too frequently or to specific segments.
Attribute Matching Rules: Matching content assets to subscriber profiles based on attributes (e.g., showing women's clothing to subscribers identified as female).
* Why A and B Are Correct:
Open-Time Personalization: Einstein Content Selection is designed for dynamic, open-time content personalization.
Business Rules Control: Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.
NEW QUESTION # 58
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. Journey builder
- B. On the facebook ad channel
Answer: A
NEW QUESTION # 59
What two Journey types enable an administrator to efficiently create and track opens and clicks?
- A. Language Send
- B. Transactional Send
- C. Single Send
- D. Region Send
- E. Country Send
Answer: B,C
NEW QUESTION # 60
How often are Einstein Engagement Scores updated?
- A. Every day for mobile, every week for email.
- B. Every day for email, every week for mobile.
- C. Every day
- D. Every hour
Answer: C
NEW QUESTION # 61
Which two concepts are types of Journeys?
Choose 2 answers
- A. Promotional
- B. Triggered
- C. Multi-step
- D. Single-send
Answer: B,D
NEW QUESTION # 62
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?
- A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
- B. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.
- C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
- D. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
Answer: A,D
NEW QUESTION # 63
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- B. Contact Data is dynamic data that retrieves the latest value upon decision split execution
- C. Contact Data is a set of static values passed into the Journey for each contact
- D. Journey Data is a set of static values passed into the Journey for each contact
Answer: B,D
NEW QUESTION # 64
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?
- A. Only the top level business unit will have access and permissions need be set here for sharing
- B. Only the business unit(s) immediately below the top level account will have access
- C. Only the business unit where it was created will have access
- D. All business units will have access
Answer: A
NEW QUESTION # 65
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?
- A. Transactional messaging limits the number of API calls a minute.
- B. The software can track each message utilizing the Event Notification service.
- C. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
- D. API runs on an updated messaging platform which improves scale and send speed
- E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
Answer: B,C,D
NEW QUESTION # 66
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. the inbox message is replaced only for users who do not exist:
- B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- C. inbox message Is replaced for users who read the first message.
- D. the inbox message is replaced for all user.
Answer: B
NEW QUESTION # 67
What is prerequisite for email/web recommendations: select 2
- A. collect tracking code
- B. catalog
Answer: A,B
Explanation:
The prerequisites for using email/web recommendations in Salesforce Marketing Cloud involve two key components:
* A: Collect Tracking Code: This is essential as it gathers the necessary behavioral data from users' interactions with emails and websites. This data is critical for powering the recommendation engine.
* B: Catalog: A catalog of items (products or content) that can be recommended must be set up and maintained. This catalog serves as the database from which the recommendation engine selects items to suggest to different users.
NEW QUESTION # 68
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein copy insights
- C. Einstein content selection
Answer: C
Explanation:
In Salesforce Marketing Cloud, fatigue rules are set within Einstein Content Selection. These rules prevent overexposure of the same content to a user, enhancing content relevance and user experience by ensuring content variety across engagements.
NEW QUESTION # 69
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. monthly
- B. hourly
- C. daily
- D. Biweekly
Answer: C
Explanation:
Model Refresh Frequency:
Einstein Engagement Frequency's predictive model needs to be updated regularly to reflect the most recent engagement patterns.
Daily Refresh:
The EEF model is refreshed daily. This ensures that the send frequency recommendations are based on relatively up-to-date data.
Why Not Other Options:
A . Hourly: Hourly refresh would be computationally intensive and unnecessary, as engagement patterns don't change that rapidly.
C . Monthly: Monthly refresh would be too infrequent, as the model's accuracy would degrade significantly over a month.
D . Biweekly: Biweekly is also too infrequent to keep the model aligned with recent engagement trends.
In Summary:
The Einstein Engagement Frequency model is refreshed B. Daily to maintain accuracy.
NEW QUESTION # 70
What is supported as a managed account in Social Studio?
- A. Reddit
- B. Yelp
- C. Google My Business
- D. Amazon
Answer: C
NEW QUESTION # 71
How does the Wait by Duration activity in Journey Builder work?
- A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- B. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
Answer: C
Explanation:
contact, the contact immediately proceeds to the next activity,
NEW QUESTION # 72
What happens when a paused journey is resumed?
- A. All contacts who were in Wait steps immediately proceed to the next activity
- B. Wait durations are extended by the length of time the journey was paused
- C. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
- D. Wait durations start over for each contact
Answer: B
NEW QUESTION # 73
What are three out of-the-box product capabilities of Interaction Studio? 1m 13s
- A. Machine learning and Al functionality
- B. Behavioral tracking of each visitor or customer with business context
- C. E-commerce point of sale features
- D. Managing Direct mail campaigns
- E. A single customer profile that unifies data of each individual
Answer: A,B,E
NEW QUESTION # 74
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