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The Microsoft MB-220: Microsoft Dynamics 365 Marketing exam measures the ability of the practitioners to fulfill the technical tasks, such as customizing marketing applications; handling segments & lists; developing and handling marketing forms & pages; handling contacts, leads, and accounts; creating and handling marketing emails; handling customer journeys; managing webinars & events; customizing Dynamics 365 Customer Voice. Acing this test along with Microsoft PL-200: Microsoft Power Platform Functional Consultant leads to the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.

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Learning Path 3

The course is known as “Manage Events in Dynamics 365 Marketing”. To complete it, the students must have prior knowledge of navigation in Dynamics 365 and marketing concepts. This learning path helps the candidates gain an understanding of the tasks listed below:

• Promoting events, managing check-ins and registration, as well as reviewing results
• Advanced event management features
• Creating an on-site event
• Creating a webinar event

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure data protection tools
• Configure Marketing Business Units
• Configure Customer Insights synchronization
• Verify organization and business management settings
• Configure Campaign & Materials Approval Workflow
• Configure settings for landing pages
• Configure the privacy banner
• Create templates
• Configure quota limits
• Define default matching strategies
• Configure event settings
• Manage keywords for images for an organization

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create and manage segments
• Determine segment type
• Create market segments
• Combine segments using union, exclude, or intersect logic
• Configure dynamic segments using Designer, Flow, or Query

Create and manage subscription centers and lists

• Create a segment based on a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center
• Create a subscription list
• Add a subscription list or lists to a form

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Determine form requirements and limitations
• Determine which marketing form type to use
• Enable prefilling for forms
• Embed a form on an external website
• Create a marketing form using a template
• Create new fields to add to marketing forms

Create and manage marketing pages

• Implement dedicated marketing page blocks
• Determine which marketing page type to use
• Add form blocks to marketing pages
• Create and use dynamic test links
• Preview and validate marketing pages
• Customize a marketing page
• Configure Personalized Landing Pages
• Publish a marketing page
• Create a marketing page using a template

4. Manage leads (10-15%)

Create and manage leads

• Create and manage leads and lead segments through parent contacts/accounts
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads through social content
• Create leads manually or automatically

Create and assess sales readiness

• Configure thresholds
• Create compound conditions
• Create explicit and implicit scoring conditions
• Create and manage Lead Scoring Models
• Set up condition models

5. Create and manage marketing emails (10-15%)

Create email messages

• Send messages through send now
• Define mandatory fields
• Create an email message
• Create A/B Emails
• Add dynamic content to email messages
• Integrate marketing pages with marketing emails

Publish and manage email messages

• Preview and test dynamic messages
• Validate and publish messages
• Edit Go live emails

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement content types
• Implement targets
• Implement flow control for customer journeys
• Set up a customer journey
• Determine template types
• Implement activity and launch workflow options

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%)

Create and manage events

• Set up agendas, including internal and external tracks
• Manage Event Forms
• Manage vendors, logistics, and accommodations
• Create an event team
• Manage speakers, registration, waitlists, and attendees

Create and manage webinars

• Configure webinar options
• Determine webinar types

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Implement workflow conditional logic for survey actions
• Configure response routing
• Identify survey question types
• Preview and test surveys
• Publish surveys for customer journeys
• Determine respondent types

Manage Customer Insights

• Gather and summarize survey results
• Analyze customer journey insights
• Analyze marketing page insights
• Analyze website insights
• Analyze marketing form insights
• Analyze contacts' responses in Excel
• Analyze contact insights
• Analyze lead insights
• Analyze segment insights
• Analyze lead scoring model insights
• Analyze redirect URL insights
• Determine report types
• Analyze email insights

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft MB-220 Exam Syllabus Topics: