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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which list email report metric represents the total number of emails minus hard and soft bounces?

A) Total Queued
B) Total Sent
C) Total Delivered
D) Total Opt Outs

2. LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

A) The link should be populated with variable tags to be automatically re-written
B) The link should start with http or https to be automatically re-written.
C) The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D) The link should contain a wildcard to be automatically re-written.

3. Form or Form Handler? I need to be able to edit and change my form directly.

A) Form
B) Form Handler

4. If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A) Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
B) No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
C) No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
D) Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

5. Which two actions occur when an automation rule is deleted?
Choose 2 answers

A) The rule will be sent to the recycle bin in paused mode.
B) Actions that have applied to prospects are undone.
C) Prospects will no longer be able to match the rule.
D) Any prospects who matched the rule will be deleted.

Solutions: