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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO) has childbusiness units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A)
B)
C) 
2. A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
A) Report Scheduling in Datorama Reports
B) Report Definition Activity in Automation Studio
C) File Transfer Activity in Automation Studio
3. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?
A) Recent Email Send Summary
B) Email Performance by Domain
C) Email Sends by User
4. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?
A) Einstein Content Selection
B) Einstein Copy Insights
C) Enhanced Dynamic Content
5. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A) Einstein Engagement Frequency
B) Einstein Messaging Insights
C) Einstein Engagement Scoring
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |




