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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 22% | - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) |
| Maintenance | 15% | - Describe monitoring and troubleshooting techniques - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Subscriber Data Management | 24% | - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model - Given a scenario, recommend marketing automation techniques - Describe the different data types and storage options in Marketing Cloud Engagement |
| Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe marketing best practices - Describe governance and compliance in relation to digital marketing |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- C. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Correct Answer: B,C 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?
- A. One -to -Many Relationship
- B. Many -to -Many Relationship
- C. Many -to -One Relationship
- D. One -to -One Relationship
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Marketing Cloud Connect
- B. Parameter Manager
- C. AMPscript for Marketing Cloud
- D. Google Analytics 360
Correct Answer: B 🗳️
Explanation: Only visible for Prep4sures members. You can sign-up / login (it's free).
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
- A. Wrap the subject line with AMP script
- B. Use Proof instead of [PREVIEW]
- C. Require several campaign approvals
- D. Add [PREVIEW] to the subject line validation list
Correct Answer: D 🗳️
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records where custom boolean field is true
- B. Select all records that have an email address
- C. Select all records created since a certain date
Correct Answer: A 🗳️
Evan 
Rory 
Gustave 
Bruce 
Antonio 
Mirabelle 
Scott 
Georgia 
Hayden 
Maud 
Jodie 
Michell 
Riva 
Beulah 
Polly 
Mick 
Ford 
Monroe 
Sid 
