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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Data Management and Integration	- Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships - Integration concepts 1. Salesforce CRM integration 2. API integrations
Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview
Automation and Journey Orchestration	- Automation Studio 1. Automation workflows 2. Data extension automation processes - Journey Builder 1. Decision splits and engagement steps 2. Journey configuration and entry sources
Tracking, Reporting, and Optimization	- Optimization practices 1. A/B testing concepts 2. Deliverability best practices - Analytics and reporting 1. Email tracking metrics 2. Campaign performance analysis
Email Marketing and Content Creation	- Personalization and dynamic content 1. Dynamic content rules 2. AMPscript basics - Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database.
What should they implement?

A. Import from Salesforce Report in Automation Studio
B. Synchronized Data Extensions with a filter
C. All Subscribers, since these are synchronized in real time
D. Event Data from the Entry Event in Journey Builder

Reveal Solution Discussion 0

Correct Answer: B 🗳️