Free Marketo Certified Expert MCE Ultimate Study Guide (Updated 77 Questions)
Get to the Top with MCE Practice Exam Questions
NEW QUESTION 14
An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. Two streams: one to add people to the program and the other to promote more new attendees
- B. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
- C. Two streams: one to promote attendance and the other to encourage completion
- D. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
Answer: C,D
NEW QUESTION 15
The marketing manager wants to compare year-over-year lead generation.
Which report type delivers this information?
- A. Lead Performance Report
- B. Revenue Explorer Report
- C. Leads by Revenue Stage
- D. Program Performance Report
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/ba-p/242879?ru=36499&sr=stream
NEW QUESTION 16
Which feature of Marketo requires an approval segmentation prior to it being functional?
- A. System Tokens
- B. Program Cloning
- C. Custom Snippets
- D. Dynamic Content
Answer: D
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content
NEW QUESTION 17
How is Marketo different from an email service provider (ESP)?
- A. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- B. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: A
NEW QUESTION 18
A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region.
What would be the best way to accomplish this?
- A. Use the drill down feature of the Program Performance Report.
- B. Use a custom tag as a filter on the setup tab of the Program Performance Report.
- C. Use a filter on the smart list of the Program Performance Report.
- D. Add a custom column to the Program Performance Report.
Answer: B
NEW QUESTION 19
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A trade show invitation for past attendees
- B. A monthly newsletter for clients
- C. An autoresponder for a webinar registration
- D. An ongoing nurture for prospects
Answer: C
NEW QUESTION 20
What is the purpose of a default value in a token?
- A. To show a value if a lead's referenced field is empty
- B. To refer to the name or description of a program
- C. To create custom variables at the Campaign Folder or Program level
- D. To display values like current Date/Time
Answer: B
NEW QUESTION 21
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- B. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- D. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
Answer: A
NEW QUESTION 22
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a Landing Page Performance Report
- B. Create a form submission list in the Design Studio
- C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
- D. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
Answer: C
NEW QUESTION 23
A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.
How is the acquisition program assigned to a lead?
- A. A lead fills out a form on a landing page in the program.
- B. A lead is added to the CRM and synced to Marketo.
- C. A lead needs to be sent to a CRM to receive an acquisition program.
- D. Admin Acquisition Program is automatically assigned to new leads.
Answer: C
NEW QUESTION 24
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Report
- B. Email
- C. Social button
- D. Landing page
- E. Program
Answer: B,E
NEW QUESTION 25
Which field should a marketer use to pause emailing to a lead?
- A. Marketing Suspended
- B. Email Suspended
- C. Unsubscribed
- D. Blacklisted
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend- communication/m-p/122917
NEW QUESTION 26
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Email templates
- B. Smart Lists
- C. Tokens
- D. Segmentation
Answer: A
NEW QUESTION 27
A marketer is creating an autoresponder email to send a link to a piece of content.
What is an incorrect use of a token?
- A. A text token for the link to a displayed image
- B. A styled rich text token for the subject line.
- C. A lead token for the lead's first name
- D. A text token for the link to the content
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION 28
Which type of leads will receive a non-operational email?
- A. Marketing suspended leads
- B. Unsubscribed leads
- C. Blacklisted leads
- D. Marketable leads
Answer: B
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person- Receives-Email-or-Not/ta-p/250309
NEW QUESTION 29
A marketer wants to identify duplicate leads using the person's full name instead of email address.
How can the marketer accomplish this task?
- A. Create a segment using Full Name
- B. Create a Smart List using the Full Name filter and the duplicate constraint
- C. Adjust the duplicate System Smart List filter value to Full Name
- D. Edit duplicate identification settings in the Admin panel
Answer: C
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/How-to-Handle-Full-Name-Duplicates/td- p/47687
NEW QUESTION 30
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- B. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- D. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
Answer: A
NEW QUESTION 31
What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?
- A. Smart lists
- B. An approved snippet
- C. System tokens
- D. An approved segmentation
Answer: B
NEW QUESTION 32
How is Marketo different from an email service provider (ESP)?
- A. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- B. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- C. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: A
Explanation:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 33
Which step is necessary to add a custom column to a lead report?
- A. Select the Smart List(s)
- B. Select Export Rows
- C. Drag over Opportunity Columns
- D. Activate Custom Columns in Admin
Answer: A
NEW QUESTION 34
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create a smart campaign using the Fills Out Form trigger
- B. Create an email that includes the {{member.webinar URL}} token
- C. Create a smart campaign using the Send Alert flow step
- D. Change the form settings to operational
- E. Create an email that includes the {{webinar.link URL}} token
- F. Change the email settings to operational
- G. Add a new My Token to the program called {{my.webinar URL}}
Answer: A,B,F
NEW QUESTION 35
HOTSPOT
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Hot Area:
Answer:
Explanation:
NEW QUESTION 36
A marketing manager needs to create a program to use when gating content on the company website.
Which two channel type combinations are appropriate for this activity? (Choose two.)
- A. A Default program with channel Email
- B. An Email program with channel Gated Content
- C. An Engagement program with channel Content
- D. A Default program with channel Gated Content
- E. A Default program with channel Web Form
Answer: A,C
NEW QUESTION 37
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Who should take the MCE Exam
The Marketo Licensed Specialist, MCE certification is a globally recognized certification which is also covered in MCE Dumps, generally developed for:
Email automation professional
SEO advertising supervisor
Advertising and digital marketing supervisor
Responsible for advertising procedures
Responsible for the automation of advertising and marketing
Media automation supervisor
Objectives of MCE Exam
Given the circumstances, recognize the types of programs and appropriate networks. Identify the effect of adding custom labels to a schedule. Determine exactly how to configure programs to generate indicators of success. Offer a situation or screenshot of a channel, identify permanent changes in the schedule that are possible. Provide a circumstance, identify when the recipient’s time zone feature can be used in a program, and also how it is likely to affect program participants. Provide a scenario, recognize how to test emails using email program A / B exam and champion/challenger exam. If there are any circumstances regarding the development of a participation program, identify the configurations that must be in place for the initial casting to take place. Provided a scenario related to a tiring prospect engagement schedule, identify what happens if additional content is added to the feed. Provide an assistance program, recognize the importance of adding, briefly interrupting, and removing people from the program. Offer an interaction program with many flows, identify exactly how flows should be configured, and guidelines for shifts. Determine the types of resources that can be used in a participation program. Deliver a scenario using a webinar system, identify registration time options and attendee information. Know how to submit a webinar review that includes the special link to the webinar these are all questions covered in MCE Dumps. Whenever a circumstance determines the correct configuration for intelligent design. Given a screenshot of a smart campaign, acknowledge the resulting impact on a particular person in the data source. Identify the scenarios in which the request project flow action should be used, as well as the correct settings for those scenarios.
A scenario was proposed in which a potential customer is considered ready for sale, identifying the modalities that can be connected to the sale. Identify a circumstance in which a web link is not required to unsubscribe. Identify the use of functional and non-operational emails for occasional invitations, confirmations, and suggestions. Propose a circumstance related to a type, just identify how to determine which prospects have filled out the form on a detailed web page. Recognize the differences between the use of local and global touchdown web pages. Identify how to change the LINK of a success page. Proposal of a situation with rules for exposing forms, determining how the form should be configured for the correct display of the dependent fields. Determine the purpose and value of using progressive profiling. Recognize the purpose of the hidden love fields and the methods to occupy them. Identify how to display the thank you pages using options based on the information accumulated in a form.
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