Master 2021 Latest The Questions Marketo Certified Expert and Pass MCE Real Exam!
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NEW QUESTION 18
A marketer wants the country field values in a database to be standardized.
What can a marketer do to achieve this?
- A. Use a Smart Campaign to update non-standard values
- B. Create static lists for each country
- C. Create a new custom field
- D. Assign a default value to all new leads
Answer: A
NEW QUESTION 19
Which two asset types can be used in an engagement program stream? (Choose two.)
- A. Social button
- B. Landing page
- C. Email
- D. Program
- E. Report
Answer: C,D
NEW QUESTION 20
On a People Performance report, how is timeframe restricted?
- A. Sent Date
- B. Date of Activity
- C. Both a and c
- D. Created Date
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time- Frame/td-p/102036
NEW QUESTION 21
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
NEW QUESTION 22
The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.
Given the screenshot:
In which component of the Control Panel will the schedule for the email be set?
- A. New Email
- B. Edit Smart List
- C. Add A/B Test
- D. Schedule
Answer: A
Explanation:
Explanation/Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/
NEW QUESTION 23
Which type of email can be sent without an unsubscribe link at the bottom?
- A. A monthly newsletter for clients
- B. An ongoing nurture for prospects
- C. An autoresponder for a webinar registration
- D. A trade show invitation for past attendees
Answer: C
NEW QUESTION 24
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To populate the first name field with "there" if the field First Name is empty
Answer: A
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/ td-p/186296
NEW QUESTION 25
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?
- A. System token for the Unsubscribe Link
- B. Lead token for a Custom Field value
- C. System token for the Web View Link
- D. My token for a lead's Company Name
Answer: A
NEW QUESTION 26
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a Landing Page Performance Report
- C. Create a form submission list in the Design Studio
- D. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Answer: D
NEW QUESTION 27
Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)
- A. Create an email that includes the {{webinar.link URL}} token
- B. Create a smart campaign using the Fills Out Form trigger
- C. Add a new My Token to the program called {{my.webinar URL}}
- D. Create an email that includes the {{member.webinar URL}} token
- E. Change the email settings to operational
- F. Create a smart campaign using the Send Alert flow step
- G. Change the form settings to operational
Answer: B,D,E
NEW QUESTION 28
Which three token types can be used to insert a date into an email? (Choose three.)
- A. Date
- B. Score
- C. Text
- D. Rich Text
- E. Number
- F. Calendar File
Answer: A,E,F
NEW QUESTION 29
The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.
Who receives the new content at the next cast?
- A. All leads who have exhausted content in the entire program.
- B. All leads who have not exhausted content in the entire program.
- C. All leads who are in the first stream of the program.
- D. All leads in the program with an engagement score higher than 5.
Answer: A
NEW QUESTION 30
How is Marketo different from an email service provider (ESP)?
- A. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.
- B. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.
- C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.
- D. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.
Answer: C
Explanation:
Explanation/Reference: https://blog.marketo.com/2012/11/what-is-the-difference-between-email-marketing-and-marketing- automation.html
NEW QUESTION 31
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a Landing Page Performance Report
- C. Create a form submission list in the Design Studio
- D. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885
NEW QUESTION 32
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
Answer: C
NEW QUESTION 33
The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.
In which two ways can this be done? (Choose two.)
- A. Set up a list called "reset leads score to 0" and add the lead to that list.
- B. Change the score manually to 0 on the Lead Details page.
- C. Do nothing because unsubscribing automatically resets the score to "0".
- D. Set up a batch smart campaign with a flow action step to change the score to "0".
- E. Mark the lead as marketing suspended because that will automatically change the score to "0".
Answer: B,D
NEW QUESTION 34
In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:
Which logic will apply for a lead to qualify for this Smart Campaign?
- A. The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing". - B. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.
- C. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.
- D. The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing".
Answer: B
NEW QUESTION 35
Where can you manage program report subscriptions? (Choose two.)
- A. In the Subscriptions tab of the report in Marketing Activities
- B. In the Subscriptions tab in Database
- C. In the Subscriptions tab in Marketing Activities
- D. In the Subscriptions tab in Analytics
Answer: C,D
NEW QUESTION 36
An engagement program to promote a new online training series has two objectives:
* A "Haven't Attended" objective to get people who have never attended to sign up
* A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
- B. Two streams: one to promote attendance and the other to encourage completion
- C. Two streams: one to add people to the program and the other to promote more new attendees
- D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
Answer: A,B
NEW QUESTION 37
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Admin functions
- D. Form Settings > Themes
Answer: A
NEW QUESTION 38
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Email leads who have been inactive for more than 6 months
- B. Purchase lists from data vendors
- C. Purge the database of inactive leads
- D. Establish a direct Opt-in process for all leads
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta- p/248282
NEW QUESTION 39
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Membership ROI
- B. Clicks
- C. Highest Engagement
- D. Pending sends
- E. Engagement Score
- F. Engagement Over Time
Answer: C,E,F
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/The+Engagement+Dashboard
NEW QUESTION 40
A company has never done lead scoring before and wants to build a scoring model.
Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 41
An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?
- A. Email Script
- B. My Tokens
- C. Smart List
- D. Setup
Answer: D
NEW QUESTION 42
A marketer has created several tokens to use in an initiative to send out a survey to customers:
In which two places should tokens have been created to be inherited in the 2017 Customer Survey Reminder 2 program? (Choose two.)
- A. In the 2017-Customer Survey Campaign Folder
- B. In the Reports Folder
- C. In the 2017 Customer Survey Reminder 2 Program
- D. In the Admin Area
- E. In the 2017 Customer Survey Reminder Program
- F. In the 2017 Customer Survey Program
Answer: B,F
NEW QUESTION 43
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